![]() ![]() ![]() This change in leadership resulted in American Eagle finding its present niche: casual clothing for men and women selling private label clothes. At this point, the Schottensteins, who had been 50% owners of the chain since 1980, bought out the Silverman family's interest. At the time, there were 137 American Eagle Outfitters stores in 36 different states.ĭespite the plans for quick growth after the reorganization, American Eagle Outfitters opened only 16 new stores by 1991 and the company was losing money. In 1989, the owners decided to refocus their business on American Eagle Outfitters, selling their other retail chains. Stores were set up in shopping malls and a catalog was established. Their first attempt was to open American Eagle Outfitters in 1977, positioning it as a proprietor of brand-name leisure apparel, footwear, as well as accessories for men and women, emphasizing merchandise suited for outdoor sports, such as hiking, mountain climbing, and camping. They also recognized that the addition of new family-owned chains would then enable them to operate more than one store in the same mall. The Silverman brothers were convinced they needed to diversify their product offerings in order to continue growing their company. Jerry Silverman was the president and CEO, while his brother, Mark, served as executive vice-president and COO. By the mid-1970s, two of the Silverman brothers-the third generation of Silvermans in the family business-were running the business. Development Īmerican Eagle Outfitters at a mall in Markham, Ontario, CanadaĪmerican Eagle's beginning was with the Silverman family, which owned and operated Silvermans Menswear. As of January 2021, the company operated 901 American Eagle stores, 175 Aerie stores, and 12 Todd Snyder stores across the US, Canada, Mexico, and Hong Kong. In 1977, the first American Eagle Outfitters store opened in Twelve Oaks Mall in Novi, Michigan. American Eagle targets male and female university and high school students, although older adults also wear the brand. ![]() Īmerican Eagle retails jeans, polo shirts, graphic T-shirts, boxers, outerwear, and swimwear. American Eagle Outfitters is the parent company of Aerie and Todd Snyder. The Silvermans sold their ownership interests in 1991 to Jacob Price of Knoxville, Tennessee. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company that also owned and operated Silverman's Menswear. is an American clothing and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania. ![]()
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